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‘New SHOW’ IS A GO

Newton, MA & Chicago, IL - November 4, 2009 - AAMA & AMOA Agree To Combined Trade Show; March 10 – 12, 2010 in Las Vegas


“The New Show is a Go.”

Today, with these words, David S. Cohen, Chairman of the American Amusement Machine Association (AAMA), and Gary Brewer, President of the Amusement & Music Operators Association (AMOA), announced finalization of an agreement for the two groups to co-sponsor the first-ever combined trade industry show. Over the weekend these industry representatives signed the agreements which created this Spring Show.

Dubbed ‘New Show,’ the first joint venture of the two organizations is scheduled for March 10 – 12, 2010, in Las Vegas, and promises to be one of the best exhibitions of its kind for the industry. For years, AAMA held its spring Amusement Showcase International (ASI), and AMOA held its International Expo each fall.

“The synergy created by this joint venture will be incredible,” said David Cohen. “The combined leadership task force has responded to the needs of their members.”

Gary Brewer added, “With one show, exhibitor members will enjoy greater efficiencies, with dramatic savings in the hundreds of thousands of dollars in marketing, promotion, exhibitor costs and travel – starting in 2010.”

Over the last couple of years, leadership of both groups have been discussing an arrangement that calls for a new combined Trade Show with its own structure, bylaws, budget and leadership. Over the last six months, the leadership of both organizations negotiated the ‘One Show’ concept. “Let’s be honest, the past year’s economic downturn gave the concept greater urgency and wider acceptance,” Cohen and Brewer noted.

AAMA and AMOA represent thousands of companies involved in the coin-op / out-of-home entertainment business, including manufacturers, distributors, operators, suppliers, trade press, consultants and others.

- By Stanley Hurwitz
stanhurw@comcast.net


 

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